At SG Lures, every lure tells a story—crafted by hand, tested on water, and proven by results.
Monty now in Black & White The full family
Large Glowing Zombie Swimbait
Bug Lure 5g topwater
The Scud 15g topwater 110mm Blue and Green
The Prawn Range topwater diving lure. 100mm 12g with rattle
Neon Fishing Lure Design
Peter Popper 11g. comes in all color designs
Fishing Blacklight UV Flashlights, LED Flashlight Torch Light
Monty now in Black & White The full family
Large Glowing Zombie Swimbait
Bug Lure 5g topwater
The Scud 15g topwater 110mm Blue and Green
The Prawn Range topwater diving lure. 100mm 12g with rattle
Neon Fishing Lure Design
Peter Popper 11g. comes in all color designs
Fishing Blacklight UV Flashlights, LED Flashlight Torch Light
What started as a personal quest to build better fishing gear has grown into a trusted name among anglers across Australia and beyond.
Each lure is painted, tuned, and tested by a fisherman who knows what works.
Our color palettes and lure actions are built to trigger strikes—even from hesitant fish.
Loved by anglers, backed by glowing reviews, and built with heart.
Whether you're chasing flathead, trout, or jewfish, our lures are designed to perform when others fall short.
Classic crankbait action with a modern twist. Monty lures deliver tight wobble, balanced buoyancy, and sleek detailing that trigger strikes in both fresh and estuarine waters.
Built for low-light and deep-water fishing, these glow-in-the-dark swimbaits swim with hypnotic motion and eerie realism. Perfect for night hunts and murky conditions.
Wide-bodied and aggressive, Cutthroat Cranks dart and deflect like panicked prey. Designed for reaction strikes and bold color impact in pressured waters.
Compact, tactical divers with true tracking and subtle rattle. Ideal for probing structure and drop-offs with precision and finesse
Our Products
Explore our handcrafted lures designed for fearless anglers. Each piece combines precision engineering with wild spirit—built to perform, built to last.
The best way to showcase our commitment is through the experiences and stories of our customers.
"A cute little addition too my collection of S.G lures I now have about 20 lures totally recommend this product very happy."
When I was doom scrolling Facebook one night I came across SG’s metal prawn vibe and thought “that’s different”. Bought 3 even though I would probably never use them. One day I was fishing and thought let’s try the monty burns vibe out and long story short I caught 6 different species including squid and a lot of legal flathead and whiting! This vibe is the best and most productive lure I have ever used and it gets me out of a donut session every time. Legend has it that he goes by Monty now!
I’m uncle Vinnie from uncle Vinnie‘s Fishing Lures I make my own range of custom design lures and I wanted to take my vizzle vibe and my wing knife jig to the next level. I was introduced to Shaun from SG lures as I was told he was a guru with an airbrush so I sent him some stock to let him have a play when I receive them back. I was blown away with the quality of his work. Not only did it take the lures to the next level the attention to detail is something I’ve never seen with an airbrush. and from this point, a great friendship has begun thanks heaps Shaun so looking forward to the next adventure we do together
Handcrafted fishing lures made with passion and precision. Designed by anglers, for anglers—because your catch deserves the best.
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