🎣 SG Lures

Handmade to Hook Your Best Catch

At SG Lures, every lure tells a story—crafted by hand, tested on water, and proven by results. 

Monty now in Black & White The full family

Large Glowing Zombie Swimbait

Bug Lure 5g topwater

The Scud 15g topwater 110mm Blue and Green

The Prawn Range topwater diving lure. 100mm 12g with rattle

Neon Fishing Lure Design

Peter Popper 11g. comes in all color designs

Fishing Blacklight UV Flashlights, LED Flashlight Torch Light

Why Choose SG Lures

What started as a personal quest to build better fishing gear has grown into a trusted name among anglers across Australia and beyond.

Handcrafted Excellence

Each lure is painted, tuned, and tested by a fisherman who knows what works.

Fish-Tested Designs

Our color palettes and lure actions are built to trigger strikes—even from hesitant fish.

Community-Driven

Loved by anglers, backed by glowing reviews, and built with heart.

Our Lures

Explore the Range

Whether you're chasing flathead, trout, or jewfish, our lures are designed to perform when others fall short.

01

Monty Series

Classic crankbait action with a modern twist. Monty lures deliver tight wobble, balanced buoyancy, and sleek detailing that trigger strikes in both fresh and estuarine waters.

02

Zombie Glow Swimbaits

Built for low-light and deep-water fishing, these glow-in-the-dark swimbaits swim with hypnotic motion and eerie realism. Perfect for night hunts and murky conditions.

03

Cutthroat Cranks

Wide-bodied and aggressive, Cutthroat Cranks dart and deflect like panicked prey. Designed for reaction strikes and bold color impact in pressured waters.

04

Prawn Divers

Compact, tactical divers with true tracking and subtle rattle. Ideal for probing structure and drop-offs with precision and finesse

Our Products

Discover Our Premium Fishing Lures

Explore our handcrafted lures designed for fearless anglers. Each piece combines precision engineering with wild spirit—built to perform, built to last.

What Anglers Say

Winning hearts
and trust

The best way to showcase our commitment is through the experiences and stories of our customers.

"A cute little addition too my collection of S.G lures I now have about 20 lures totally recommend this product very happy."

Mark Customer

"The Black Monty is the bomb on Mr Trev’s. I’ve used soft plastics and hardbody’s on them, but they really smash the Black Monty’s. I’ve bought a few more in different sizes, but in Black!."

Garry Customer

"Top lure and a top guy to deal with, thanks mate, just reeled in a 60 cm flatty off Ramsgate."

Paul Customer

"Best vibe lure I`ve ever used"

Donna Customer

Awesome lures, great colours. Can't wait to use them

Harvey Customer

Great Quality, Fast Delivery, Perfect

Steve Customer

Top shelf product every lure he makes are awesome

Matty Customer

Amazing quality with phenomenal colours!

Makayla Walker Customer

I can't believe how well Monty worked for me. Came across this lure after watching Mel Spikes videos and bigger me it worked for me too!! Shaun too has been excellent in all my interactions with him. Quality bloke, quality product!!!

Donna Customer

Great lure. Fast delivery. Recommend

Rog Emmerson Customer

These are all customised individually, hand painted and beautifully finished. They are unique and they catch fish!

Garry Customer

Awesome lures! My children picked a bunch for their Grandfathers birthday and they were a big hit! Highly recommend!

Frances Halliday Customer

Shaun from SG Lures is great to deal with. Quality product and no hassle - may even chuck in a goodie or two

Rhys Customer

When I was doom scrolling Facebook one night I came across SG’s metal prawn vibe and thought “that’s different”. Bought 3 even though I would probably never use them. One day I was fishing and thought let’s try the monty burns vibe out and long story short I caught 6 different species including squid and a lot of legal flathead and whiting! This vibe is the best and most productive lure I have ever used and it gets me out of a donut session every time. Legend has it that he goes by Monty now!

Mel Spikes fisherwomen and YouTube star

I’m uncle Vinnie from uncle Vinnie‘s Fishing Lures I make my own range of custom design lures and I wanted to take my vizzle vibe and my wing knife jig to the next level. I was introduced to Shaun from SG lures as I was told he was a guru with an airbrush so I sent him some stock to let him have a play when I receive them back. I was blown away with the quality of his work. Not only did it take the lures to the next level the attention to detail is something I’ve never seen with an airbrush. and from this point, a great friendship has begun thanks heaps Shaun so looking forward to the next adventure we do together

Uncle Vinnie Lure Designer

Photo Gallery

A showcase of our lures in action

Discover the craftsmanship and passion behind every SG Lure—each one handmade, tested, and proven on the water.